holiday_online_shopping_0

Holiday weekend recap: Purchases up, but average spending declines 3.5%

Average spending per person over Thanksgiving weekend totaled $289.19, down from $299.60 last year, according to a survey conducted by National Retail Federation.
The survey found that 154 million people made purchases over the extended holiday weekend, up from 151 million a year ago.  When it comes to where consumers shopped, 44% went online and 40%  shopped in-store. The most popular day to shop online was Black Friday, up 1.3% from last year to 74%, followed by Saturday (49%), Thanksgiving (36%), and Sunday (34%).  Of those that shopped in store, 75%  shopped on Black Friday, up 3.4%  from last year, 40% on Saturday, 35% on Thanksgiving and 17% on Sunday.
The survey found that 29% of shoppers headed out after 10 a.m. on Black Friday, up from 24%  last year. Less than 15% of consumers arrived to the stores by 6 a.m. or earlier on Black Friday.
Early Thanksgiving Day in-store shopping dropped by 19%  with only 7%  of consumers heading to stores before 5 p.m. – while shopping that day itself was up 1%.
The survey also found that only 9% of consumers have finished their holiday shopping, down from 11%  last year.  And 23%  have yet to make any dents to their lists, up from 19%  last year.
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